Startup Marketing Package

We are in a period in the world of opportunities, where the entrepreneurial spirit is waiting for a little caress to get out of us like a genie that will come out of a bottle at any moment. Not a day goes by that new ideas are not found, a new initiative does not appear.

In particular, the investments received by successful startups are appetizing both financially and morally. The constant “Brother, can we break this chain too?” The idea is to take on 40 different guises for 40 foxes and force us to be creative.

The story of the founder of Alibaba, our indispensable. While the successes and words of Steve Jobs are the guides of entrepreneurs, this adventure continues with the success stories written today. “Brother, look at Bring, the men walked away!” and conversations lead to sweet dreams.

After making a sweet touch to entrepreneurship, I come to the main position. The position in this article is not entrepreneurship, but what kind of marketing technique should be used in the process that your startup will take on an identity. Because there is a very important subject for your startup: Start up marketing!

In the age of digital communication we are in, do not fall into the marketing mistakes that are always disappointing, such as “Oh brother, open your social media account, print two content, do a mailing, it’s done, get you marketing”. This is a point of view error, change it now. Marketing includes science, includes art, includes analytics, requires versatility. Let’s come to our topic.

What is Start Up Marketing?

Start-up marketing is a process that starts with determining the way a startup presents itself to the target market. A new product, service and a new brand. How will it enter the market, what will be the brand identity, which marketing channels will it use and how will it be used? You will find the answers to all these questions about start up marketing in my article.

Start up marketing is a challenge because of limited resources in terms of time, money or talent. It is necessary to make sure that any effort, no matter how small, is well planned and executed flawlessly. Traditional marketing strategies don’t always work.

Marketing strategy to be built on a solid foundation

Before you start laying the bricks, you need a solid foundation. Before you start marketing a startup, you should make sure the following basics are covered.

1- Start Up Marketing Market Selection

If you try to market your venture to everyone, you will waste both time and money. The key is you can try to identify a niche target market and go after aggressive market share.

So how do you choose a market? There are four main factors to consider:

• Market Size – Are you targeting a regional demographic? men? Kids? Know exactly how many potential customers are in your target market.
• Market Wealth – Does this market have money to spend on your product?
• Market Competition – Is the market saturated? Too many competitors?
• Value Proposition – Is your value proposition unique enough to be chosen?
• 2-Defining Keywords in Start Up Marketing

2-Defining Keywords in Start Up Marketing

In a market you’ve clearly defined, you can start building a keyword list.

You use the keyword list primarily for blogging, social media, and your website. Basically, you need to create words or phrases that are highly relevant to your brand. Ask yourself this question: What would someone type into Google to find your startup’s website?

Start with a basic keyword list. This is a list of three to five keywords that completely summarize what your startup does. For example, the core keyword list of my business is: marketing management, brand management and content marketing. Your core keyword list should be based on the value proposition of your business. To find the right words, ask yourself this question: What are you offering to customers?

Tip: Your core keywords make great blog categories.

Now you want to expand your core keyword list to include secondary keywords. Secondary keywords are more specific. For example, let’s take the previous core keyword “content marketing”. Secondary keywords can include: how to write the best blog, how to do email marketing, what to consider in social media management, etc.

Make sure to use free tools to find keywords that are already sending traffic to your website. Next, run your core keywords with Google’s Keyword Tool and Uber Suggest. The best keywords found through these tools will be determined by low competition and high traffic. In other words, many people are searching for them, but few results are displayed. Make sure to use these tools.

3 – Defining Success in Start Up Marketing

Success is different for every startup. While success for Start up A is 500 new registrations (newsletter, mail, etc.) per month, Start up B thinks that success is generating an income of $50,000 per month. Whatever your idea and criteria for success, define early and set the lines firmly. Write this down and send it to the whole team. Make sure everyone you work with knows your definition of success and is ready to work on it.

Make sure you stay consistent. It doesn’t matter if you define success by records, income, profits, or anything else you can think of. The important thing is that it depends on actual growth and is measured the same way each month. For example, you might not define success as 500 new registrations one month and $50,000 in revenue the next year. Choose a definition and apply.

4 – Setting Up Start Up Marketing Key Metrics

Make sure your key metrics are accurately measurable and specific. For example, let’s say you define success as 500 new registrations per month. You can measure the conversion rate of three requests to sign up. The idea is to have several invaluable metrics based on actions taken along the customer acquisition funnel (e.g. Signups, newsletter subscriptions, eBook downloads). Don’t try to measure everything. Focus on key indicators of success. Focus on estimating a conversion rate based on these metrics as well. Your conversion rates will form the basis for estimating future sales figures.

Tip: Record key metrics now so you can easily determine your growth.

Setting a Start Up Marketing Budget

At the end of the day, all the stories are based on money. How much can you spend on your Start Up marketing strategy? Note that although inbound marketing leads cost less than outbound marketing leads, they are not free. Set a budget early in the game and accept this limitation.

More importantly, carefully plan how you want to divide this budget. Maybe your blog has been your most powerful tool to date and you want to invest 40% of your budget into it. Or you may want to spend 35% of the budget to develop a new eBook or online course.

“If you want to grow, you have to find a good opportunity. If you want to become a great company today, think about the social problems you can solve.”

Jack Ma, Founder and President of AliBaba